『荷兰』“荷兰”改名了!以后请叫我“尼德兰”……( 二 )

据报道 , 今年早些时候 , 荷兰政府公布了新的国家标识 , 以得到“国际认可” 。

『荷兰』“荷兰”改名了!以后请叫我“尼德兰”……

新标识

The logo combines the initials NL with an orange tulip, the Netherlands' national flower.

新标识将“尼德兰(Netherlands)”的英文缩写NL与荷兰的国花橙色郁金香组合在一起 。

The Netherlands Board of Tourism and Conventions previously used the symbol of a tulip and the word Holland.

此前 , 荷兰旅游及会展委员会使用一束橙色郁金香与“Holland”字样作为宣传标志 。

『荷兰』“荷兰”改名了!以后请叫我“尼德兰”……

旧标识

The tourism industry started promoting the nation using the nickname 25 years ago but now wants to present the commerce, science and politics of the whole country.

荷兰旅游业在25年前就开始使用这个昵称来做推广 , 而如今他们想要展示整个国家的商业、科学和政治 。

Minister for Foreign Trade Sigrid Kaag said the new style would help show what the Netherlands has to offer visitors, whether they come to live, work or holiday.

荷兰外贸部长西格丽德·卡格表示 , 这种新风格将有助于展示荷兰能为前来生活、工作或度假的人们提供什么 。

She added that it could be used in different industries "from high tech to agri-food and from sport to culture".

她补充说 , 它可以用于不同的行业 , “从高科技到农业食品 , 从体育到文化” 。

The tourism board will also close its offices in Spain, Italy and Japan in the spring of 2020 in favour of countries that send larger numbers of recurring visitors, tourists and business travellers.

荷兰旅游及会展委员会将于2020年春季关闭西班牙、意大利和日本的办公室 , 转而关注那些能带来大量经常性访客、游客和商务旅客的国家 。

recurring[r?'k???]:adj.循环的;再发的

『荷兰』“荷兰”改名了!以后请叫我“尼德兰”……

2017年1月21日 , 在荷兰阿姆斯特丹 , 人们在广场上采摘郁金香 。 (图片来源:新华社? 西尔维亚·莱德尔摄)

It said it expected the number of international visitors to reach 30 million in 2030, which will increase the pressure on the quality of life and the environment, and makes it necessary not only to promote the country, but also to emphasise a broad and sustainable development of the Netherlands.


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