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互联网TikTok的For You推送机制解读


互联网TikTok的For You推送机制解读
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TikTok recently published in their press release article what factors make up the algorithm in the for you page. They explain that certain criteria are more important than others and they are all valued differently. They mention that criteria include:
TikTok近期在他们新闻稿集里 ， 发布了关于For You页面的算法构成要素 。 他们解释到 ， 某些标准比其他的更重要 ， 并且（相同的）标准会被估算成不同的权重 。
他们提到的标准包括：
The user’s engagement with the post. Whether this is likes, comments, shares or following the account these are all given a different importance
用户对发布（行为或内容 ， 也可以简单的理解成帖子）的参与程度 。 不论是点赞 ， 评论 ， 分享或者关注账户；它们都会被给予不同的重要性 。
Which sounds are used. This answers the predicted theory that trending sounds boosts your video’s reach, hence demonstrating the importance of using trending sounds
使用哪些音效 。 这个回应了一个已被预测的理论 ， （即）流行的音效增加了你的视频的搜索 ， 因此 ， 阐述了使用流行音效的重要性 。
The device and location settings. The language your device is using, GPS location and type of device are also considered within the algorithm
【互联网TikTok的For You推送机制解读】设备和位置设置 。 设备所使用的语言、GPS位置和设备类型也会在算法中被考虑 。
It was also mentioned that each one of these indicators is valued differently for each different user, this is due to different users having different habits, for example, if a user only shares one out of every 200 videos, the algorithm is going to value that share a lot more than people who share every second video.
它还提到了 ， 这些指标中的每一个指标都会因为不用户本身的使用习惯不尽相同 ， 而产生不同权重；例如 ， 如果某用户只在两百个视频中分享了一个(出去) ， 那么算法就会认为这个分享(的权重)比其他什么都分享的用户(的权重)高很多 。
Something very important to mention is how a high number of followers “is not a direct factor in the algorithm”. This means that even if you have a very small number of followers, if it performs well against the criteria mentioned above, it will be treated the same as if it was done by an account with millions of followers.
有一点非常重要 ， 巨大的粉丝数量不是平台推荐算法机制的直接加权项 。 这意味着 ， 即使你账户的粉丝数量非常少 ， 如果按照上述特定标准中表现良好 ， 将会被视为与同样标准同样表现的数百万粉丝账户的重要性一致 。
The article also mentions how there are numerous factors that are involved to understand what a user is NOT interested in. This includes:
文章还提到 ， 大量有关什么是用户不感兴趣的要素是怎么关联的 。 这些因素包括
- 举报视频
- Reporting the video
- 点击 "我不感兴趣的按钮"
- Tapping the “I’m not interested button”
- 取消关注该用户
- Unfollowing the user
It is clearly mentioned that you will not be recommended content that you have already seen before or any duplicate content, as TikTok considers this spam. This highlights the importance of creating original content, as copying and reposting someone else’s video will drastically decrease the video’s performance.


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