怎么在领英上找客户?在领英上不要主动开发客户( 四 ) _生活百科

我们可以把这个批量发送消息添加好友看成是发送开发信，比如我大概每天批量添加120至200个好友，就相当于找到120至200个客户邮箱，发了120至200封开发信，同时完全避免了发送开发信容易进入垃圾箱和到达率低的问题，也大大提高了发送的数量和效率。并且添加好友成功后，我们能充分发挥社交营销的优势，进行持续的自我曝光和品牌输出。
所以如果想要提高添加好友的通过率和回复率，你的消息话术就一定要有吸引力和价值，这里分享一个很成功的案例过程。
首先是发送的添加好友消息：
“Hi Stephen,
Good afternoon.
This is Mike from China. I am also in led lighting industry, and i have some questions need your help. Could you pls kindly accept my invitation? Thanks in advance.
Mike
Best regards
客户通过添加好友的申请，并回复到：
“Hi Mike,
Sorry for late reply, what is on your mind
Regards
Stephen
紧接着回复客户：
“Hi Stephen,
Happy new year.
Thanks for your kind acception.
I noticed you are very professional on led lighting, and led downlight is also one of your main products. Then may i ask do you import goods from China? If yes, then would you mind i sharing some of our popular products with you? Actually, we are a professional manufacturer specialized in led lighting with 14 experience, maybe we could so sth for you. Do you have any interests?
If i brought you some unconvenience, hope your understanding.
Have a nice day!
之后客户再次回复：
“Hi Mike,
Happy New Year to you also, yes I do buy from China, but I. Only buy quality and unique products, Australia is oversupplied with down lights and similar products, so like to be a little different.
Kind regards
Stephen
总结添加好友的消息话术参考模版：
“Hi **,
Good afternoon/morning/day.
This is ** from China. I am also in ** industry, and i have some questions need your help. Could you pls kindly accept my invitation? Thanks in advance.
**
Best regards
“Hi Jeff,
Came across your profile here on LinkedIn and would love to connect.
I am a Bluetooth headset product expert, and l've spent 5 years in this field.
Pls accept this invitation, maybe one day we can work together and make your business more profitable.
Thanks in advance.
Charles
客户回复后跟进站内信的话术参考模板：
“Hi **,
Good day/afternoon/How are you?
Thanks for your kind acception. I noticed you are very professional on **, and ** is also one of your main products. Then may i ask do you import goods from China? If yes, then would you mind i sharing some of our popular products with you? Actually, we are a professional manufacturer specialized in ** with years(5/8/10) experience, maybe we could so sth for you. Do you have any interests?
If i brought you some unconvenience, hope your understanding.
Have a nice day!
**
备注：在消息内容里，可以设置插入“姓名变量”，(插入姓名变量的方法：在设置消息内容的时候，鼠标的光标停留在什么位置，然后在选择插入姓名变量，那么姓名变量就会插入到对应位置) 。插入姓名变量后，你的消息发送给任何一个客户，变量都会自动替代为对方的名字。

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比如领英上一个人叫“Cathy”，我的消息设置的是：Hi，(后面我插入了姓名变量)......，那Cathy在她的领英上收到我的添加好友邀请的时候，消息里就是：Hi，Cathy...... 。这种带了她自己名字的添加好友邀请，她肯定会更愿意认真看一看，也会更愿意通过。
同时每天不要过于追求添加好友的数量，一定要确保精准度和优化设计好自己的消息内容。有了质量和通过率后，在逐步提高数量，这样才能达到我们与目标客户建立人脉关系，获得沟通机会的目的。
另外我一般会在领英助理左侧功能导航栏里的“消息模版”内，提前设置添加一些不同风格内容的消息，之后无论是批量添加好友还是针对领英好友批量发消息，直接勾选多个自己提前设置添加好的不同风格内容的消息。

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这样在实际发送的时候，就会在你所选择的消息里随机切换发送，从而避免长时间发送单一内容的消息而带来的风险。
4. 点击领英助理左侧功能导航栏里的“好友”，可以针对自己的领英好友进行批量发消息以及动态互动点赞，这能帮助我们周期有序的进行营销推广和互动沟通。另外一定不要忽视动态互动点赞的功能，它可以帮助你增加营销深度和与客户的社交互动性，同时也是自我反复营销和曝光的一种手段，以创造的销售机会。