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|都乐携手佳沛，共同探索奇异果消费新场景( 二 )


|都乐携手佳沛，共同探索奇异果消费新场景
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佳沛奇异果产地
Orchard of Zesprit kiwifruits
中国作为佳沛的全球第一大市场 ， 一直是佳沛业务发展的重中之重 。 目前佳沛在中国消费者的渗透率仍有巨大的市场潜力 。 而都乐进入中国已有20多年 ， 在渠道的管理上也有丰富的操作经验 。 目前 ， 都乐在12个全国性商超系统、35个知名地方性商超系统、32个知名精品水果连锁客户拥有1900多家门店客户 ， 覆盖城市地区超过190个 。 佳沛希望通过与都乐的合作 ， 能够持续探索各个渠道的发展机会 ， 提升运营效率 ， 为渠道客户提供优质服务 。
【|都乐携手佳沛，共同探索奇异果消费新场景】Michael Jiang, General Manager of Zespri Greater China, said: "Dole is the world-renowned fruits and vegetables producer and distributor who has abundant strength in fruits distribution, packaging, and storage. We believe that Dole will provide a strong impetus for the sales growth of Zespri kiwifruits in China market and help Zespri to deepen our market structure." Zespri was established in 1997 and its kiwifruits are sold in more than 50 countries around the world. In the 2020 season, Zespri is planning to supply about 155 million standard retail boxes (amount to 600,000 tons) of high-quality kiwifruits to consumers around the world. As Zespri's world's largest market, China has always been the top priority of Zespri's business development. At present, Zespri still has huge market potential in Chinese consumers. Dole has entered in China market for more than 20 years and has extensive operating experience in channel management. At present, Dole has more than 1900 store clients including 12 national supermarket systems, 35 well-known local supermarket systems, and 32 well-known fruit chain customers, covering more than 190 cities. Zespri hopes that through cooperating with Dole, it can continue to explore the development opportunities of various channels, improve operation efficiency and provide quality services to channel clients.
|都乐携手佳沛，共同探索奇异果消费新场景
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佳沛奇异果已在沃尔玛上架销售
Z esprikiwifruits has gone on sale in Wal-Mart
此次的合作已正式展开 ， 据悉 ， 通过快速的技术交流对接后 ， 第一批的佳沛奇异果从抵达都乐上海加工配送中心催熟 ， 到上架销售仅用了不到1周的时间 。 目前都乐操作的佳沛奇异果已在沃尔玛全国89家店内销售 。
The cooperation has been officially launched. It is reported that after rapid technical communication, the first batch of Zespri kiwifruits took less than a week from reaching Dole Shanghai distribution center for ripening to supermarket for sale. The Zespri
|都乐携手佳沛，共同探索奇异果消费新场景
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kiwifruits operated by Dole have been sold in 89 stores of Wal-Mart now.
佳沛与都乐全新品牌L ogo
Zespri’s and Dole’s new logo
巧合的是 ， 双方品牌均在今年进行了品牌的焕新升级 ， 都以全新的品牌Logo, 全新的形象面市 。 双方将会通过协作 ， 布局包括便利店在内的新渠道 ， 探索奇异果果切产品的业务拓展机会 。 双方也将持续挖掘消费者需求 ， 未来将奇异果带入餐厅、饮品店等更多的消费场景中 ， 携手为更多中国消费者带来健康高品质的奇异果体验 。


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