CGTN|孤独是真的,老年女性沉迷社交网络“出轨”明星?偶像是假的( 二 )
【CGTN|孤独是真的,老年女性沉迷社交网络“出轨”明星?偶像是假的】"Butwe,ashumanbeings,longforsocialsupportandsocialconnection,"saidWu."Forthosewomen,thereisnoroomforlove,sothatleavesahugevacuumforemotionalsupport."
Thatlong-termdeprivationofemotionalsupportmadewomeninruralareasthesilentvictimsofmentalhealthproblems.Accordingtothe2018ReportonNationalMentalHealthDevelopmentinChina,womenwhoareleftbehindinruralareasaremorelikelytoexperiencedepressionandanxietycomparedwithmen.

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Anelderlymancarriesfirewood./VCG
社交媒体的爆炸式增长 , 尤其是抖音和快手等短视频应用 , 利用了中国农村女性未能得到满足的情感需求 。 她们的主要职责是留守在家里照顾家人 , 因此拥有大量空闲时间花在各种短视频网站上 。
AgeClub银发壹族创始人CEO段杰明表示 , 由于短视频应用对读写能力几乎没有要求 , 并且它们算法驱动的操作意味着老年人不需要主动搜索信息 , 因此它们在老年人中的用户群正在迅速扩大 。
但 , 这些女性有限的教育背景和信息渠道却让她们无法识别社交网络上的错误信息 , 从而成为网络诈骗的目标 。
Theexplosivegrowthofsocialmedia,inparticularshortvideoappslikeDouyinandKuaishou,tappedintothatunmetdemandforemotionalconnectionamongwomeninruralChina.Sincemanyoftheirprimaryresponsibilityistostayathomeandtakecareofthefamily,thevastamountoffreetimetheyhaveisnowspentwatchingshortvideosontheirsmartphones.
Itisclearthatshortvideosaregainingpopularityamongelders,saidDuanMingjie,CEOandfounderofAgeClub,aconsultingfirmspecializedinresearchonseniorcitizens.Sinceshortvideoappshavevirtuallynorequirementforliteracy,andtheiralgorithm-drivenoperationmeanseldersdonotneedtoactivelysearchforinformation,theiruserbaseamongseniorcitizensisexpandingatarapidspeed.
Butsocialmediaandthedigitalworldcanpotentiallyincreasethegapbetweenthose"whohaveandthosewhohave-nots,"saidWufromNewYorkUniversity.Thelackoftechknow-how,compoundedwiththelongingforemotionalconnection,madeelderwomenoflowerincomeandlowereducationalbackgroundeasytargetsofonlinescams.
Manyofthosewomencannotidentifymisinformationonsocialmedia,andfamilyinterventionoftentimesendupcreatingfurtherpolarization.InthecaseofHuang,whenherfamilymemberstriedtopersuadeheroutofwiringmoneytothebogusaccount,endlessfightsensued.Byplayingtheroleofsympatheticgrandchildrenorusingromancescamstoappealtowidowedordivorcedelderlywomen,fraudsterscouldusearangeoftacticstogettheelderlyvictimstofallintothetrap.

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SeniorssitunderthesuninHainan,China./VCG
Thismeansthatsocialmediaplatformscanplayamoreactiveroleincombatingfraudsandtakingintoconsiderationoftheneedsofelderlyusers,saidDuan.AfterthecaseofHuangwasexposed,Douyinannouncedthatittookdownmorethan5,000spamaccounts,whichgainedfollowersbyimpersonatingcelebrities.
Buttherearealwaysmeansforscamerstotargetelders,bychangingthemeansthroughwhichtheyreachouttotheelderlypopulation.Theoldtrickofphonescamstostealmoneyandpersonalinformationhasnowevolvedintoclickbaitscams,phishingscams,orwhateverotherforms.
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